Log in to MyPRSA to View or Purchase this item.
As Twitter becomes a more powerful business tool, organizations need to understand how to use it professionally in order to maximize the benefit. Businesses can now use Twitter for marketing, market research, and analysis and communications with customers and business partners.
Twitter is a micro-blogging service that allows its users to send updates — or “tweets” — to their followers while trailing other individuals as well. Tweets are text-based posts of up to 140 characters in length (about two sentences long). Updates on Twitter are displayed on the user’s profile page and delivered to followers who have signed up to receive them. Users can receive and send tweets on Twitter itself, a cell phone or PDA, and a host of other Web sites.
Here are 10 ways that companies can use Twitter:
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.