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Sound Check: How to avoid presentation dangers

Publication Date: 10/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-100918
Organization/Author/Firm: Virgil Scudder
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You’ve been invited to give a presentation at a prestigious professional gathering. So, you spend countless hours preparing — shaping what you plan to say and developing visuals to illustrate your points.

You’re on your way to success — or are you? Some speakers find that their efforts have less impact than they should because they neglect the details.

It all comes back to one important premise: Communication is not what you know or what you say. It’s what the audience takes away.

The most common mistakes concern pictures and sound: The audience can’t hear the speaker clearly or easily read the visuals. As a result, you lose impact and, possibly, the audience itself.

Here are some tips to help you and your presentation garner positive reviews.

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