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Tools of Engagement: Universities reaching to the private sector for new perspective and best practices

Summary

As university costs rise, so has the competition for student dollars and alumni donations. The PR offices in higher education play a major role in boosting enrollment, rankings and publicity — so it is vital for them to understand and use best practices and social media to accomplish their communications goals.

One of the most important ways to keep a pulse on the university community — and prospective students — is constant engagement.

This articles discusses how academic institutions including Drew University and Stanford University engage their students and prospective students using tools including video, social media and Internet home pages.