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Tips for successful internship programs:
o Have a plan.
Internships should give students real-world experience. Think carefully about the projects you’ll assign. Make time to explain the assignment, track the student’s progress and hold them accountable for their deliverables.
o Treat them like employees.
Give interns a formal job interview, set expectations and establish a defined reporting structure. At the end of the internship, conduct an exit interview.
o Provide experience.
Invite interns to meetings and training programs. Let them see what the profession is really like.
Q: My boss has asked me to set up an internship program for our PR department. Do you have any advice on how to get started and manage the program?