Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

Career Corner | What Marketing Expects From Public Relations


Publication Date: 10/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-101005
Organization/Author/Firm: Bill Wagner
Specialization(s): Career Development
Format: Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99


Summary

The relationship between marketing and public relations can be tenuous, with parties on both sides thinking that the other doesn’t get it. Still, in effective businesses, marketing and public relations are — and should be — inextricably linked.

In many mid- and large-market businesses, PR professionals find themselves reporting to marketing, so it’s important to understand the marketing perspective.

Here are some points to consider.




Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.