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During the judging for the prestigious Silver Anvil Awards in March, Tactics news editor Amy Jacques spoke with several senior-level practitioners regarding the value of public relations, trends in the profession and the particular entries that they judged. Here, some of the professionals share their thoughts on the importance of diversity, the implications of Census 2010 and the growth of multicultural communications in recent years. Please visit the PRSA YouTube page to view videos of the full interviews.