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The PR Battle Over File-sharing
Publication Date: 11/2003
Source: SO01 Public Relations Tactics
Product Code: 6C-110302
Organization/Author/Firm: Erik Battenberg
Industry: Entertainment
Specialization(s): Legal
Tactics: Internet
Format: Newsletter Article (Tactics)
Source: SO01 Public Relations Tactics
Product Code: 6C-110302
Organization/Author/Firm: Erik Battenberg
Industry: Entertainment
Specialization(s): Legal
Tactics: Internet
Format: Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99
Summary
The Recording Industry Association of America (RIAA), in an effort to prevent illegal online music file-sharing, has changed its strategy from suing file-sharing services to suing the individuals who download the music. They have also launched a multimedia campaign to persuade the public not to download music illegally.
