Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

Conversations in the Fast Lane: Social media’s influence on communication theory


Publication Date: 11/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-110902
Organization/Author/Firm: Michael S. Gross
Format: Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
FREE


Summary

The MAC Triad (Message, Audience and Channel) offers a theoretical framework to determine whether a particular form of communication is effective or to design one that will be.




Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.