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Digital Dialogue: Pulse Rate: Assess your social media channels regularly

Publication Date: 11/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-110903
Organization/Author/Firm: Ryan Zuk, APR
Format: Newsletter Article (Tactics)
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Checking the pulse of social media channels every few months helps evaluate your use of each toward achieving audience engagement, brand awareness, sales, customer satisfaction and the many other rewards that sound social strategies can deliver.

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