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As search engines continue to grow as an authoritative source of information, the need to optimize content for search has become increasingly important. PR professionals can use Search Engine Optimization (SEO) techniques to boost rankings of their articles and communicate more effectively with their audiences
The following are some common questions practitioners have about SEO.
o What does optimize mean?
o Why is SEO important for PR professionals?
o Should I write press releases aimed at people or search engines?
o What signals do search engines look for?