Your Public Relations and Communications Community

Take a Sentimental Journey: What sentiment analysis means for PR professionals

Publication Date: 11/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-110928
Organization/Author/Firm: Linda Ld Jacobson, APR
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.


Sentiment analysis seeks to measure the “sentiments,” or tone, conveyed toward a brand, subject, topic or issue. PR practitioners are learning to use this information as they face challenges managing a myriad of social media channels, particularly in terms of determining meaningful measurement from these conversations.

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.