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In her November column, Ann Subervi discusses social media turf wars, addressing the misconception that social media has a “rightful home” within an organization. Instead, PR pros should leverage their natural role as the organization’s storytellers to coordinate across social platforms.
Q: Our organization is increasing its social media presence. A turf war is developing over its internal ownership. How can I best make the argument that public relations is the rightful home of social media?