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Ask the Professional | Who Should Own Social Media?

Publication Date: 11/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-111001
Organization/Author/Firm: Ann Subervi
Specialization(s): Career Development / Social Media
Format: Newsletter Article (Tactics)
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In her November column, Ann Subervi discusses social media turf wars, addressing the misconception that social media has a “rightful home” within an organization. Instead, PR pros should leverage their natural role as the organization’s storytellers to coordinate across social platforms.

Q: Our organization is increasing its social media presence. A turf war is developing over its internal ownership. How can I best make the argument that public relations is the rightful home of social media?

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