Publication Date: 11/2010
Log in to MyPRSA to View or Purchase this item.
Consumers are inundated with constant messages, but it’s your job as a communicator to provide information how, and when, they want it. Engage your audience by honing fundamental PR skills, understanding what they want and effectively applying new technology. Here, Claire Burke offers tips on how you can make your messages valuable.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.