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In the wake of the social media revolution, consumers are driving change and companies must reorganize their resources in order to succeed in this new reality.
It's not the tools that are important, it's the conversation. Twitter is nothing more than a medium.
According to a survey released by Symantec this past July, 42 percent of companies don't have policies about social media in the workplace.
Martin Murtland offers nine surefire ways to effectively capitalize on the millions of ongoing conversations happening worldwide and help you become more competitive in a social media world.