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Dealing With Deadly Disaster

Publication Date: 11/1994

Source: SO01 Public Relations Tactics
Product Code: 6C-119401
Organization/Author/Firm: Fraser P. Seitel
Industry: Transportation
Specialization(s): Crisis Management / Reputation Management
Format: Newsletter Article (Tactics)
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Presents some public relations lessons that can be drawn from a disaster such as the crash of the USAir Flight 427 on September 8, 1994. Essentiality of seizing immediate control of communications so that the story can at least be marginally contained; Importance of having the chief executive officer at the scene quickly; Sticking to the facts; Need to express personal concern but mute public display.

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