Publication Date: 11/1994
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Presents some public relations lessons that can be drawn from a disaster such as the crash of the USAir Flight 427 on September 8, 1994. Essentiality of seizing immediate control of communications so that the story can at least be marginally contained; Importance of having the chief executive officer at the scene quickly; Sticking to the facts; Need to express personal concern but mute public display.
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