When searching for a job, people often receive conflicting advice — from the best way to network to crafting the ideal cover letter. As part of its “A Forecast on Hiring in the Communications Industry” report, Heyman Associates spoke to 10 PR pros to see what they look for in a job candidate. What follows is an edited excerpt of these viewpoints from Heyman’s monthly e-newsletter. Details: www.heymanassociates.com.
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