Publication Date: 12/2009
Please log in to MyPRSA to View or Purchase this item.
In today’s fast-paced world of news, the old assumptions about communicating key messages are no longer valid. However, some organizations, managers and spokespeople behave as if they still are. So, be warned: Those who aren’t willing to rethink their strategy are at risk.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.