Publication Date: 12/2009
Please log in to MyPRSA to View or Purchase this item.
As PR practitioners, we understand that not all coverage is good coverage. This is an account of how inaccurate messages about the benefits of physical activity for public health inspired a call to action. The result was a slew of media and viral hits that we believe carried our message further than we ever could have alone.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.