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Time management: How a negative cover story spurred positive messaging [Insert: What we learned]


Publication Date: 12/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-120910
Organization/Author/Firm: Dan Henkel, APR, / Rachael Niehaus
Tactics: Feature Stories
Format: Newsletter Article (Tactics)
Member price:
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Non-Member price:
$4.99


Summary

As PR practitioners, we understand that not all coverage is good coverage. This is an account of how inaccurate messages about the benefits of physical activity for public health inspired a call to action. The result was a slew of media and viral hits that we believe carried our message further than we ever could have alone.




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