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Pro-active: A Game Plan When Athletes Tweet

Publication Date: 12/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-120911
Organization/Author/Firm: Aaron J. Moore
Industry: Sports
Specialization(s): Media Relations / Media Training / Social Media
Tactics: New Communications Media - RSS, Blogs, Podcasting
Format: Newsletter Article (Tactics)
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According to, nearly 1,000 players have Twitter accounts. This influential microblogging platform places PR staffers in the awkward position of racing against members of their own organization to be the first source to release news about the franchise.

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