Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

Pro-active: A Game Plan When Athletes Tweet


Publication Date: 12/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-120911
Organization/Author/Firm: Aaron J. Moore
Industry: Sports
Specialization(s): Media Relations / Media Training / Social Media
Tactics: New Communications Media - RSS, Blogs, Podcasting
Format: Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99


Summary

According to twitter-athletes.com, nearly 1,000 players have Twitter accounts. This influential microblogging platform places PR staffers in the awkward position of racing against members of their own organization to be the first source to release news about the franchise.




Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.