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Doing a Communications Audit


Publication Date: 12/1994

Source: SO01 Public Relations Tactics
Product Code: 6C-129404
Organization/Author/Firm: John Elsasser
Specialization(s): Research - Evaluation
Format: Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99


Summary

The communications audit is an important tool for planning and evaluation in public relations. Elsasser briefly explains the three things a communications audit should accomplish. He also shares Dr. Walter K. Lindenmann's list of nine scenarios when a communications audit may be used.




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