Publication Date: 12/1994
Please log in to MyPRSA to View or Purchase this item.
The communications audit is an important tool for planning and evaluation in public relations. Elsasser briefly explains the three things a communications audit should accomplish. He also shares Dr. Walter K. Lindenmann's list of nine scenarios when a communications audit may be used.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.