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Special delivery: Proving PR’s value in 2012


January 10, 2012

What will be the biggest challenges — and opportunities — for PR professionals in 2012? Ann Willets, our "Ask the Professional" columnists, seeks to answer the question.

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Ann Willets Ann Willets is president and CEO of Utopia Communications, Inc., an ethically focused PR agency. She was the 2010 chair of the Counselors Academy.
Email: askthepro at prsa.org

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