February 6, 2012
Most people agree that good writing is the most important skill for success in public relations, especially at the entry level. Unfortunately, the level of writing in public relations is not where it needs to be.
In 2008, researchers at Michigan State University set out — with the support of PRSA — to gather data on entry-level writing in the United States. We followed up on the survey in Canada in 2010. (The Journal of Professional Communication published the findings last year.) So, now we can report data on entry-level PR writing across Canada and the United States. The sample includes more than 800 members of PRSA and 110 members of the Canadian Public Relations Society (CPRS).
The principal purpose of the most recent study was to determine how Canadian PR supervisors assessed the quality of writing by entry-level practitioners — those with five years or less in the profession — and to compare these findings to the earlier U.S. research
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