Public Relations Tactics — Current Issue | Public Relations Tactics — May 2012 Issue

3 ways to champion corporate character

May 3, 2012

Today, what a company stands for is more important than what it sells. An organization has “corporate character” — the differentiating attributes that make it a distinct enterprise. Corporate character refers to the manner in which the organization routinely models business integrity and principles as an integral part of the company’s value proposition.

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Brandi Boatner is the Chair of IBM’s Black Network of New York business resource group and is digital experience manager in New York City. She is the Chair of the PRSA Diversity Committee and former PRSSA national president.

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