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Return on influence: Mark W. Schaefer on the power of Klout, social scoring and influence marketing
May 3, 2012
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Mark W. Schaefer, executive director of Schaefer Marketing Solutions and marketing faculty member at Rutgers University, released his latest book, “Return on Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing” in March. Here, he tells Tactics why every organization needs to understand the impact of social media influence as well as how to measure, harness and benefit from it.
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