May 3, 2012
Mark W. Schaefer, executive director of Schaefer Marketing Solutions and marketing faculty member at Rutgers University, released his latest book, “Return on Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing” in March. Here, he tells Tactics why every organization needs to understand the impact of social media influence as well as how to measure, harness and benefit from it.
Please log in to MyPRSA to read this article, as well as to view and leave comments.
Learn more about PRSA membership, and join a professional network you can count on.