Public Relations Tactics — Current Issue | Public Relations Tactics — June 2012 Issue

Crafting an inclusive agency culture

June 4, 2012

Structural and micro-strategies can strengthen your organization’s commitment to diversity. In the long run, these concepts will also help with employee retention and requisite variety, which occurs when your organization reflects the diversity of the communities that it serves.

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Tiffany Derville Gallicano, Ph.D., is an assistant professor of public relations at the University of Oregon. Her research areas include social media and relationship management.

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