On the road again: Driving toward your PR destination
July 3, 2012
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As PR practitioners, our top priority is influencing the audience that our clients’ success or failure depends on. It is our task — as purveyors of communications — to build images, tear down misconceptions, ignite social change and quell potential crises for the various companies, organizations and individuals who we represent.
Through endless hours at our computers and bottomless cups of coffee, we work diligently to research, plan, activate and evaluate strategies and tactics to deliver favorable outcomes to clients. What are our goals and objectives? How do we reach these?
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