Your Public Relations and Communications Community

What do you think?: 4 tips for surveying your client base


July 3, 2012

Communications professionals understand the importance of periodic evaluation and assessment. Arguably, the best way to increase client retention and identify new revenue opportunities is to act on information gathered from your most valuable asset: your clients.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Tom Cates Tom Cates is president of The Brookeside Group, a Boston-based consulting agency for PR firms and other business-to-business entities. He has helped companies navigate client relationships for more than two decades.

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.