Public Relations Tactics — Current Issue | Public Relations Tactics — July 2012 Issue

What do you think?: 4 tips for surveying your client base

July 3, 2012

Communications professionals understand the importance of periodic evaluation and assessment. Arguably, the best way to increase client retention and identify new revenue opportunities is to act on information gathered from your most valuable asset: your clients.

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Tom Cates is president of The Brookeside Group, a Boston-based consulting agency for PR firms and other business-to-business entities. He has helped companies navigate client relationships for more than two decades.

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