July 3, 2012
The daunting task of integrating the PR function into an advertising or creative design agency is a challenge for many professionals. There are numerous roadblocks when creating a credible, respected PR department that seamlessly assimilates into an established advertising agency. But how do you play the integration game and win?
Please log in to MyPRSA to read this article, as well as to view and leave comments.
Learn more about PRSA membership, and join a professional network you can count on.