Public Relations Tactics — Current Issue | Public Relations Tactics — July 2012 Issue

Can PR and advertising play nicely together? 5 tips for agency integration

July 3, 2012

The daunting task of integrating the PR function into an advertising or creative design agency is a challenge for many professionals. There are numerous roadblocks when creating a credible, respected PR department that seamlessly assimilates into an established advertising agency. But how do you play the integration game and win?

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Ralph J. Davila, APR, is the director of public relations at WhiteSpace Creative, an integrated marketing communications firm in Akron, Ohio. He is currently the President of the Akron Area PRSA Chapter. Follow him on Twitter at @rjdavila

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