The physician’s prescription for success: New private practices are finding PR counsel essential
July 3, 2012
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The once-popular solo medical practitioner model is now giving way to the idea of larger practices that incorporate multiple physician specialties under the management of one large group practice.
As a result, many small medical groups are turning to PR consultants to help them create awareness for their practices and communicate with their patients more efficiently. Also, independent medical practices are realizing that they need to stay in step with changing reimbursement structures from insurance companies and the government. Payments to physicians in the future will be based as much on patient outcome as the cost of services.
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