August 1, 2012
In today’s market, many consumers seek environmentally friendly options when they shop. Not surprisingly, many manufacturers are eager to market their products as “green” or “sustainable” in an effort to appeal to this audience.
However, advertisers should be aware that the Federal Trade Commission (FTC) imposes limits on the commercial use of these terms as part of its effort to prevent misleading and deceptive trade practices.
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Bob Felber leads the Intellectual Property Practice Group at Waller Lansden in Nashville, Tenn. For more than 25 years, he has counseled clients on IP matters with an emphasis in the areas of domestic and international brand clearance and protection, domain name disputes, product distribution and franchising.
Email: Bob.Felber at wallerlaw.com