Your Public Relations and Communications Community

Why nonprofits need public relations



August 8, 2012

As a professor, I teach students about career opportunities for PR practitioners interested in the nonprofit sector. Specifically, our role aids these organizations in building and maintaining relationships with their volunteers, donors, and with the public.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Dionne C. Clemons, Ph.D. Dionne C. Clemons, Ph.D., is an assistant professor at Howard University’s School of Communications. She also provides strategic communications consulting for Brighter Strategies, LLC. Follow her on Twitter @Drdcclemons.

Webinars Now Included With PRSA Membership!

PRSA membership is more valuable than ever before. Broaden your skill set with access to more than 50 free live and on-demand webinars that are planned for 2013 when you join now.