Creating Super Fans: How to maximize a political candidate’s social media presence

September 4, 2012

Unlike consumer brands, political candidates have a small window to use their social media presence to mobilize supporters, drive event attendance, raise funds and build relationships with constituents.

But it’s not enough for campaigns to simply post an upcoming event on a website and expect a good turnout. Campaigns need to identify their “Super Fans” — which are their most loyal supporters — and provide content for them to share with connections on social media platforms.

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