Public Relations Tactics — Current Issue | Public Relations Tactics — October 2012 Issue

A transparent trajectory: How a Nevada school district reinvented itself with communications

October 10, 2012

When the Washoe County School District (Reno, Nev.) hired Dr. Heath Morrison as superintendent in 2009, Nevada schools were facing many challenges.

With bad news coming from all sides, what did Morrison decide to do first?

Communicate.

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Victoria Campbell was a TV reporter for Reno, Nev.’s NBC affiliate for 24 years before joining the WCSD Communications Department as public information officer in February.

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