October 10, 2012
Measurement is irrelevant if you haven’t set goals first. Without objectives, the result doesn’t matter. Here’s how to get started.
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David B. Rockland, Ph.D., is partner/CEO and managing director for the research and change communications businesses at Ketchum. He has held leadership positions in corporate communications and research throughout his career, with extensive global experience in both fields. Email: AskDocRock@prsa.org
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