November 14, 2012
Some news organizations like the Associated Press (AP), The New York Times and ABC News have developed guidelines for what counts as valid and reliable research. A deeper understanding of these issues will help you offer recommendations to your organization about conducting PR research.
Please log in to MyPRSA to read this article, as well as to view and leave comments.
Learn more about PRSA membership, and join a professional network you can count on.