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Public Relations Tactics

Sounding Off on Brands and Bands

Erik Deutsch recaps how Chevy — an iconic, devoutly mainstream brand — connected with millennial influencers at this year's Coachella festival.

Creating Smarter Content to Generate Bigger Results

Stephen DuPont, APR, explains how your content must work hard at making a first impression.

Chase’s Rebecca Acevedo on Essential Leadership Skills

JPMorgan Chase's Rebecca Acevedo sat down with Ken Jacobs for a far-reacing discussion on leadership.

State of Independence

Going Pro

Writing With Wylie

Ask Doc Rock

Editor's Corner

Content Management

Career Development

Internal Communications

  • Employee Voices
    Tapping the Internal ‘Trust Surplus’ to Rebuild Credibility

Inside PRSA

About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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