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Public Relations Tactics

Forget Going Viral: Does Your Digital Communication Ripple?

With new advances in technology, clients and agencies can feel overwhelmed when planning strategies, which is why Susan Suggs, APR, urges PR professionals to think in a new digital dimension.

Leading by Example and Looking for Opportunity

Ken Jacobs chats with David Landis, president and CEO of Landis Communications, about lessons in leadership.

4 Myths About Being an Independent Practitioner

Tim O’Brien, APR, debunks four common work-related myths that plague independent PR practitioners.

Melissa Kleinschmidt, APR, on College Athletics, Strategy and Storytelling

With March Madness just around the corner, Tactics interviewed Melissa Kleinschmidt, APR, about how storytelling factors into her role as assistant director of strategic initiatives for the NCAA.

Ask Doc Rock

Writing With Wylie

Employee Communications

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    6 Steps to Gamifying Employee Communications and Engagement

Media Relations


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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