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Public Relations Tactics

Around the World: 4 Cultural Dimensions That Impact Your Messages

Former White House and U.N. communicator Kara Alaimo, Ph.D., explored how cultures around the world differ, which will help you craft your messages for different countries.

Ketchum’s Rob Flaherty on Leading Leaders

As chairman and CEO of Ketchum, Rob Flaherty understands the challenges of leading executives and team members across multinational offices.

Dr. Jangyul Robert Kim on PR Education and Diversity

Colorado State University's Kim believes in the power of communication: “Public relations has the potential to use the power for a greater good in the world.”

Ferguson, 2 Years Later: Transparent Communications Bring About Change

PRSA member Johnny Little, president and CEO of eLittle Communications Group, has worked with the city of Ferguson, Mo., the past two years following the shooting death of Michael Brown.


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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