This Just In…
To kick off our annual writing issue, Paul Dusseault, APR, explains why good writing remains the ticket to PR success and why, regardless of your maturity in the profession, you should be so intent on continuously improving.
How do we get our research, planning and creative brain camps to work together? Take a moment to get creative about the way you ask questions.
"PR stands for personal relationships," says Scott Higley, senior vice president of marketing and communications for the Metro Atlanta Chamber.
As CEO of Weber Shandwick, Andy Polanksy believes that it's possible to be both respected and liked, and as a result, has earned praises from both colleagues and clients.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.