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Public Relations Tactics

Thought Leadership Lessons to Build On

Everyone talks about it and many claim they practice it, yet there’s limited consensus about one of the hottest topics in the PR profession: thought leadership.

Understanding Transgender Communications

From Caitlyn Jenner’s ABC special to Laverne Cox on the cover of Time, the trans community is stepping into the media spotlight.

5 Essential Components of Video Strategy

The PR profession is still trying to catch up with online publicity and inbound marketing as well as one of its key components: video.

Going Pro

Ask Doc Rock

PR Boot Camp

Changing Times

Editor's Corner

About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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