This Just In…
Last November, 5-year-old Miles Scott, aka Batkid, rode in a donated “Batmobile” as he rescued a damsel in distress, vanquished The Riddler and saved the San Francisco Giants’ mascot, Lou Seal, while streets packed with thousands cheered him on.
This new superhero captured the fascination of people across the world — and the Internet.
Here, Stefania Pomponi of Clever Girls Collective and Patricia Wilson of Make-A-Wish Greater Bay Area offer a simple explanation on why the #SFBatkid strategy was so successful.
Gerard Braud shows you how to create PR videos that will "make ’em laugh, make ’em cry, make ’em write a check."
Paul Kincaid, APR, Fellow PRSA, of Missouri State University, says that after 35 years in the profession, he's learned that "good public relations begins and ends with good policies and decisions."
"Vine is a community," says Meagan Cignoli, a New York-based photographer, filmmaker, director and professional Vine creator. "The more you throw yourself out there, the more you will gain in return."
She recently spoke with Tactics' Amy Jacques about how brands can stand out on this growing medium.
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