This Just In…
Most college students are well versed in social media. They spent their formative years surfing the Internet, chatting on instant messaging services and e-mailing. But, as PR educators point out, students need to learn how to strategically network and apply these social media skills to their professional lives.
Higher education needs PR practitioners — and financial support is not the only way to give back. In today’s competitive and technologically expanding world, the skills and perspectives of professionals are a vital part of the college PR curriculum.
Lee Aase, manager of syndication and social media at the Mayo Clinic, speaks with Ryan Zuk in this month’s “Digital Dialogue” column and offers insight to help you understand how organizations can evolve their social media strategies
“Cluetrain” co-author David Weinberger is a fellow at the Berkman Center for Internet and Society at Harvard Law School. He shares his thoughts on global conversations, consumer empowerment and the book‘s 20th anniversary edition