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Public Relations Tactics

Old school, new media: Social media moves into classrooms

Most college students are well versed in social media. They spent their formative years surfing the Internet, chatting on instant messaging services and e-mailing. But, as PR educators point out, students need to learn how to strategically network and apply these social media skills to their professional lives.

7 ways to contribute to higher education

Higher education needs PR practitioners — and financial support is not the only way to give back. In today’s competitive and technologically expanding world, the skills and perspectives of professionals are a vital part of the college PR curriculum. 

Grow into your social media strategy

Lee Aase, manager of syndication and social media at the Mayo Clinic, speaks with Ryan Zuk in this month’s “Digital Dialogue” column and offers insight to help you understand how organizations can evolve their social media strategies

Taking another ride on the ‘Cluetrain’

“Cluetrain” co-author David Weinberger is a fellow at the Berkman Center for Internet and Society at Harvard Law School. He shares his thoughts on global conversations, consumer empowerment and the book‘s 20th anniversary edition


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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