This Just In…
The news release is an important tool, but a few common mistakes can detract from your message – making you, and your organization, look bad. Here’s what to avoid to ensure that your release makes the right impression.
Don’t neglect your social media education in 2010. These tips will help you implement the tools that best support your personal brand, your business and your clients.
The right preparation can make all the difference when speaking to the media, no matter how experienced your spokesperson. Here’s what you can do now to ace your next interview.
Listening to journalists' PR grievances can be necessary to foster media relationships. The following responses to common complaints make a case for public relations and offers insights to help you prepare for your next pitch.