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Public Relations Tactics

Trendspotting: What you can expect in the coming year

What will the New Year mean for you professionally? Tactics asked four insightful professionals to discuss some of the top PR trends that are shaping public relations in 2010 and beyond.

Avoiding ethical lapses online

We’re introducing a new column this month called “Ask the Professional.” Ann Subervi, the 2010 chair of the Counselors Academy, is writing the feature that addresses PR challenges, from ethical quandaries to social media concerns.

Communicate your environmental achievements in the New Year

Eight prominent green bloggers were asked for their advice on how PR pros should communicate their company’s progress toward sustainability.  What they have to say will have an impact on your green efforts this year.

Chair and CEO Gary McCormick, APR, Fellow PRSA, on what PRSA is doing for you in 2010

Gary McCormick,  APR, Fellow PRSA, is PRSA’s 2010 chair and CEO. On Dec. 1, he talked with John Elsasser, editor-in-chief of Tactics, about what the Society will be doing for you in the coming year.


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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