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This Just In… |
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What will drive 2011’s social media revolution?
Cision’s Brett Safron assesses the current digital landscape and how PR professionals have embraced the social media revolution. He also discusses what 2011 may hold as we develop the next generation of tools, leverage new developments and become completely digital.
Influencing the news cycle in real time
Real-time opportunities happen right now – and you have to be ready for them. In this month’s Digital Dialogue column, Ryan Zuk, APR, talks to David Meerman Scott about how to leverage information into business realities.
QR Codes offer new options to connect
As two-dimensional bar codes are appearing more frequently, PR professionals are recognizing the benefits of sending consumers and media to specific sites for information. Lesley Simmons, APR, explains how to directly connect with a fragmented public and measure value by using these codes.
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The 1 percent solution: Managing online controversy
Social media makes it easy for outraged consumers to broadcast their dissatisfaction around the world — sometimes in minutes. Rusty Cawley, APR, shows us how to manage an online controversy by taking the FOUR Step approach and responding with feelings.
Spotlight On: Digital Development
- Inconspicuous Consumption: 5 Things You Need To Know About Reaching Consumers
- Joining The Global Conversation: Becoming More Competitive In The Social Media World
- Social Media for Social Good: Insights from Mashable and 92Y's Social Good Summit
- The Secret to Social Media Success: Playing Well With Others
- Playing in the Band: Marketing Lessons from the Grateful Dead
Ask the Professional
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Who Should Own Social Media?
Q: Our organization is increasing its social media presence. A turf war is developing over its internal ownership. How can I best make the argument that public relations is the rightful home of social media?
Career Corner
PRSA Perspectives
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Weathering the Economic Downturn
William M. Murray, CAE, PRSA president and COO, discusses how the Society has weathered the economic downturn. He also explains recent efforts to increase your membership value and respond to the changing realities of the profession.
Profiles in PR
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‘Making It Better’ Traci Rose Blazes a Trail in the Portland Community
This month, Tactics talks to Traci Rose, the vice president, communications & community relations of the Portland Trail Blazers. Here, she discusses working with the team and giving back to the community.
Diversity Dimensions
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Diversity Briefs
This month’s Diversity Dimensions column features briefs on workplace discrimination against Muslim workers, lower pay for female managers and the reversal of the college marriage gap.
PR Blotter
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PR News Briefs
This month’s PR Blotter column features briefs from the Wall Street Journal, Gallup and the CMO Council.
