This Just In…
Cision’s Brett Safron assesses the current digital landscape and how PR professionals have embraced the social media revolution. He also discusses what 2011 may hold as we develop the next generation of tools, leverage new developments and become completely digital.
Real-time opportunities happen right now – and you have to be ready for them. In this month’s Digital Dialogue column, Ryan Zuk, APR, talks to David Meerman Scott about how to leverage information into business realities.
As two-dimensional bar codes are appearing more frequently, PR professionals are recognizing the benefits of sending consumers and media to specific sites for information. Lesley Simmons, APR, explains how to directly connect with a fragmented public and measure value by using these codes.
Social media makes it easy for outraged consumers to broadcast their dissatisfaction around the world — sometimes in minutes. Rusty Cawley, APR, shows us how to manage an online controversy by taking the FOUR Step approach and responding with feelings.