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Public Relations Tactics

The ninth minute: Step back and evaluate before acting

When you are planning a communications response that needs to get out the door and you are pressed for time — even if you only have 10 minutes — it’s critical to take that ninth minute to stop and assess whether you are about to take the right course of action.

Chapters share best practices for APR success

April is Accreditation month at PRSA, a time to learn how Accreditation in Public Relations (APR) can take your career to the next level. Through this voluntary certification program, PR professionals can demonstrate their commitment to ethical PR practice. Here, nine Chapters share their APR advice.

Build an online community with PRStudChat

Generate discussion online with PRStudChat, a Twitter chat for PR students, professionals and educators with pre-organized times to tweet on hashtags. Ryan Zuk’s column explains how to managing expectations and creating opportunities through this channel.

Is your crisis communications plan anti-social?

In today’s world, your crisis communications plan needs to consider an organization’s new social channels — whether on internal networks or via external platforms. Here are some steps to ensure that your plan isn’t short lived or lacking in scale.

About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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