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Public Relations Tactics

Beyond friends and followers: Next steps for social media

By now, we all recognize the importance of social media. But the key to successful social strategy isn't collecting the most friends or followers - you must engage in meaningful conversations. The following tips help you meet your audience's expectations as you plan your next move.

PRSA posts modest financial gain in 2009

 Introducing PRSA Perspectives, a new monthly column where William Murray, CAE, president and COO, PRSA, shares insight into what we're doing at headquarters. In his first column, he discusses the Society's financial standing and member benefits to help you in challenging economic times.

Online newsrooms in the digital era

Today, press releases and corporate bios aren’t enough for a successful online newsrooms. You need to be guided by journalistic style and dynamic content. The following tips can help you create a useful space that gives visitors valuable content – and a reason to return.

Making connections between TV news and social media

There is a strong connection between TV news and social media.  To execute a strong social media campaign with the potential to go viral, you need to think like a reporter. Maximize social media tools with video that makes an impact.


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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