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Public Relations Tactics

An Ethics Month debate

In honor of PRSA’s annual Ethics Month in September, members of PRSA’s Board of Ethics and Professional Standards (BEPS) conducted a roundtable discussion to discuss if PR leaders should serve as the conscience of an organization?

The death of common courtesy?

Michael A. Pflughoeft, APR, explains why responding to all communications is a must in today’s digital world. As responding in a timely manner to correspondence seems to be waning among professionals, he provides tips on how to help control the volume.

Tumbling and posturing through the statusphere

In this month’s Digital Dialogue column, Ryan Zuk, APR, discusses tumblelogging, an accessible, flexible style of blogging. Sites such as Tumblr and Posterous offer purpose-driven features and easy integration. Learn how you can use these simplified platforms to connect with your audiences in exciting new ways.

Farewell to the King: LeBron James’ royal fiasco

John Kerezy, M.A., APR, analyzes NBA star LeBron James’ decision to leave the Cleveland Cavaliers for the Miami Heat and discusses how the way that he handled this situation negatively impacted his image.


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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