This Just In…
It’s not every day you can hang out with George Clooney in the pressroom. But for Leslie Unger, director of communications for the Academy Awards, it’s just part of the job. It’s not all glamour — strategic planning is required before, during and after the event. Unger spoke to Tactics in the hectic days leading up to the awards ceremony. Here, she discusses social media, protecting your brand and the cultural importance of the Oscars.
Recognizing good writing often comes down to instinct; when copy sounds off or loses your reader’s attention, you know something is wrong. The following tips can help you hone your technique so you will be ready when inspiration strikes.
Media and digital communication opportunities don’t last long – if you’re not prepared, you’ll miss your chance before even hitting refresh. Communicators must be able to respond in real time, every time. Here, Ryan Zuk offers tips to ensure you’ll be ready at a moment’s notice.
After honing his communications skills while working at the White House, the U.S. Senate and The Coca-Cola Company, strategist and speechwriter Pete Weissman launched his own firm, where he currently provides speechwriting and executive thought leadership training. For this month’s Profiles in PR, he shares speechwriting advice, common mistakes he sees and how to craft a winning address.