This Just In…
It’s not every day you can hang out with George Clooney in the pressroom. But for Leslie Unger, director of communications for the Academy Awards, it’s just part of the job. It’s not all glamour — strategic planning is required before, during and after the event. Unger spoke to Tactics in the hectic days leading up to the awards ceremony. Here, she discusses social media, protecting your brand and the cultural importance of the Oscars.
Quora is a Q-and-A site that allows members to collaboratively contibute knowledge. Highlighting wit and expertise, the startup boasts high-quality content and a unique user culture. If you have something to offer and play by the rules, Quora offers the opportunity to engage a dynamic community and showcase your brand.
Social technology has the power to differentiate you from the crowd and attract attention to your message — but first you must make the online experience come to life for your audience. In this month’s Digital Dialogue column, Ryan Zuk, APR, talks with Amy Martin, the CEO of Phoenix-based Digital Royalty, about how to use digital media to achieve results.
Gaming is growing, thanks to the proliferation of social media, smart phones and location-based services. More than entertainment, today’s games are meaningful experiences that allow players to connect with others, strengthen skills or even support a cause. Read on to learn about this rapidly expanding niche and social gaming’s opportunities for communicators.