This Just In…
New York-based ThinkTank Digital served as pop superstar Lady Gaga’s digital agency of record for two-and-a-half years. Learn how you can generate the same online excitement that propelled Lady Gaga into the social spotlight, find the channels that best fit your clients and measure online reach.
This month’s Digital Dialogue column by Ryan Zuk, APR, discusses how the volume of online information is rapidly expanding and what the role of the content curator is. Here’s why it’s important to identify and organize information produced by others and share it with your own audience, while also producing original material for your information stream.
Before Facebook and Twitter, media relations professionals turned to spiral-bound directories to identify which publications would best reach a specific audience. When online media came along, PR people looked for new ways to assess which sites reached their target demographics. The rise of social networking brought impressions, Likes and followers. Here, Katie Delahaye Paine explains four steps to help you measure what matters.
Steve Doyal, senior vice president of public affairs and communications, has been working at Kansas City, Mo.-based Hallmark Cards, Inc. in a variety of roles since 1974. Doyal — this month’s Profiles in PR feature — who leads the company’s communications, public relations, government affairs and community involvement programs, shares his experiences from nearly 37 years in the profession.