This Just In…
New York-based ThinkTank Digital served as pop superstar Lady Gaga’s digital agency of record for two-and-a-half years. Learn how you can generate the same online excitement that propelled Lady Gaga into the social spotlight, find the channels that best fit your clients and measure online reach.
Online crises can arise unexpectedly and escalate quickly. But if companies know how to plan for and react to these crises, they can avoid much of the reputational damage they cause. Media and analyst relations professional Ryan Zuk, APR, shares his insights on effective preparation and response to an online crisis.
Many PR professionals have fallen into the trap of making the same blunders online with social media. Unfortunately, we are so dazzled by the short-term social media dollars that we’re missing the long-term promise of digital marketing. Don’t be shortsighted. Instead, think about how to extend your strategies into a broader marketing universe. Here, Elizabeth Sosnow lists several common mistakes and how to fix them.
Jared Hecht and Steve Martocci often commiserated with their friends about not being able to get in touch at concerts and music festivals — namely while seeing their favorite bands Phish and The Disco Biscuits. So, they combined their entrepreneurial spirit and love of technology to solve a basic problem by forming GroupMe, a platform that allows group messaging and conference calling on any kind of phone. Here, Hecht shares the useful business implications for the platform beyond connecting family and friends in a social setting.