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Public Relations Tactics

10 years later: Reflecting on the tragedy of Sept. 11, 2001

John Milton Wesley shares his personal account of losing a loved one in the September 11, 2001 attack on the Pentagon and also explains how he reacted to the events of this day as public information officer. Wesley describes processing the tragedy, preparing for the unimaginable, learning to cope and managing grief. His experience also left him with five rules for a PIO to live by when the story hits close to home.

Why some students misunderstand ethics

Dario Bernardini, APR, an instructor at East Carolina University, became worried when his PR writing students said they thought it was OK for PR professionals to be dishonest. He spoke with other professionals to figure out why young people believe this and discover how others felt about it too. Here, he outlines some of the sources of misinformation, and how we can change this low opinion of PR professionals.

Authenticity, anonymity and the digital divide

Google+’s policy of enforcing real names on the growing social network has raised issues of privacy and the right to anonymity online. Today, consumers demand authenticity from brands, but are reluctant to share details about themselves. In this month's Digital Dialogue column, Ryan Zuk, APR, discusses the value of digital transparency for both communicators and consumers.

Issues in ethics: Rescuing reputations at risk

September is PRSA’s annual Ethics Month. To mark the occasion, members of the Board of Ethics and Professional Standards conducted a roundtable discussion on July 22.  They discussed Burson Marsteller’s role in Facebook’s attempted smear campaign against Google, Duke Nukem’s poor PR response after receiving negative reviews and the Professional Standards Advisory No. 17 regarding student internships.


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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