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Public Relations Tactics

Looking at 2012 with Gerard F. Corbett, APR, Fellow PRSA

2012 PRSA chair and CEO, Gerard F. Corbett,  APR, Fellow PRSA, spoke with PR Tactics Editor-in-Chief John Elsasser at PRSA headquarters about his plans for the coming year. In this edition of “Profiles in PR,” Corbett discusses social media, the power of networks and the importance of member value.

Answers to your measurement questions

Parties and media impressions may seem exciting, but they won't create meaningful results. In his first monthly column for Tactics, Doc Rock offers four tips for how you can ensure a satisfied client or boss when it comes to measurement.

The profession’s 2012 diversity outlook

Natalie T. J. Tindall, Ph.D., the 2012 PRSA diversity committee chair, shares her insights about diversity regarding the PR profession, the classroom and the year ahead.

10 steps to take now for crisis readiness

Managing a crisis is 60 percent preparation and 40 percent execution. Here are ten steps you can take now to make sure your organization is ready when a crisis strikes.


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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